I love serving the world by helping entrepreneurs and small businesses tell their story and connect with their ideal audience. Together we’ll create a beautifully designed brand to help you along your journey to build a thriving business. We’ll do this by creating visuals that communicate your business’ voice and speak to your dream clients!
Whether you need a full brand development, a new logo, or an updated business card, I can help you to create a cohesive visual identity that sets you apart from your industry peers and local competitors!
Creating a brand can be a daunting task, so I break it down into manageable phases where we work together along each step of the way. I don’t want you to ever feel overwhelmed, but rather excited for what’s to come. And ultimately, thrilled to have launched your brand! These are the four phases that I like to follow with my clients on branding projects:
- Research & Brainstorming
- Initial Design Concepts
- Refine Iterations & Collateral
- Final Files & Brand Launch
In phase one, we’ll complete a branding questionnaire, be inspired through Pinterest boards, and evaluate your business’ industry and peers. We want to establish who your competition is, how you’re going to stand out, and what your brand voice will be!
Based off of the research in phase one, I will develop 2-3 initial design concepts. These will include moodboards, colours, fonts, and logo drafts for your review. The concepts will all speak to your brand voice and vision, but provide you with a few directions and elements to chose from.
From there, we’ll work together to refine the design directions into one cohesive brand identity. Using the developed branding, I’ll create the marketing collateral to communicate this new vision (business cards, postcards, website headers).
Once you are happy with your brand and various materials, I will package the final files for your future use. Your business and brand are now ready to be launched into the world! Congratulations!
If you have any questions about my design services, would like to learn more about the design process, or want to schedule a complimentary consultation, please don’t hesitate to reach out! I would love to hear from you and help you tell your story, reach your ideal audience, and ultimately, grow your business!